Clay Sinclair

The Balancing Act in PPC Management

Successfull Pay Per Click Management often relies on variables that can be out of our control. Since there are so many different aspects involved in formulating that winning combination of ad copy, keywords, landing pages and budgets - the mix often becom... Read >

Conversion Rates and Pay Per Click Management

What are website conversions? A website conversion is when someone performs a desired action on your site like completing a sale, filling out your contact forms, picking up the phone or sending an email.How are Conversion Rates Calculated?: This is simply... Read >